Marketing Specialty within: Digital Strategy, M&A, Change Management/Organizational Change, Supply Chain Sector Expertise
Travel, Venture Capital, HCM, IT Services, M&A. Software, SaaS, Cloud, Private Equity, Real Estate, State & Local Government, Emerging Tech. Background
Versatile, creative and results-driven contract marketing executive with more than 25 years of experience in developing and managing high-profile and high-success programs and campaigns. Erika has a deep passion for working with dynamic B2B start-ups, turn-arounds and mid-sized companies in a variety of senior capacities -- from contract CMO to seasoned marketing strategist, working collaboratively with sales and marketing leadership to jump-start marketing results. As a creative and analytical thinker with breadth of experience in every facet of marketing, she is an energetic team player with strong personal and professional integrity, with exceptional professional relationships and management experience. Highlights
- Great Bay Software: VP, Marketing - Leader in IoT Security, with a focus on driving demand, improving operations, growing pipeline drove rapid increases to web traffic and qualified lead conversions for sales pipeline.
- Axway: VP, Corporate & Demand Marketing - Led the global corporate marketing strategy, delivering highly effective results-driven programs, and campaigns that significantly increased sales pipeline and brand awareness.
- Tumbleweed Communications: Senior Director, Global Corporate Marketing - Managed the global corporate marketing in this turn-around company, successfully repositioning the company for acquisition.