Entering a company with limited runway and a dysfunctional revenue model, Morgan Hill operators took the role of CEO and brought operational execution to bear in the following areas:
- Strategic leadership. A new business model and set of solutions offerings were needed to bring the company to profitability. Morgan Hill articulated and implemented a new revenue model, positioning the company as a top-tier Salesforce.com consulting partner targeting enterprise companies.
- Architected global go-to-market initiatives. Morgan Hill architected a completely unique set of go-to-market strategies and plans, rolled out on a global scale. The new revenue model - focused on delivering high-margin enterprise solutions to larger players on leading CRM platforms - proved incredibly effective. Forging an identity as a top-tier Salesforce.com consulting partner was an essential piece in this new endeavour.
- Recruited top talent. High-caliber operators across functional areas were brought in to assist in the implementation of the new revenue model. Aligning the entire team with a common strategy and specific performance goals was critical to achieving objectives.
- Managed all components of company sale. Remarkable growth over a two year period led to an acquisition by a major market player - with the sale doubling shareholder value. Morgan Hill operators were instrumental in the throughout the process of the sale, including due diligence, legal proceedings, and financial reporting.