In order to hit performance targets, the HCM vendor had to find unique ways to evolve their model and capture more revenue. This meant looking squarely at the root cause of operational inefficiencies. For this company, roadblocks to growth were rooted in poorly aligned messaging, and underutilization of cloud infrastructure to help cut costs and improve efficiency.
Having identified the roadblocks, Morgan Hill operators deployed mission-critical solutions in the following areas:
- Fresh brand and strategy roadmap. A thorough analysis of the market indicated the company was not aligned to maximize growth. A brand and messaging overhaul facilitated new revenue opportunities and partnerships, which improved profit margins and increased the top line.
- Strategic cloud infrastructure expansion. A number of substantial new cloud infrastructure partnerships were initiated, which cut costs and expanded IT capacity, allowing the company to expand into lucrative product-driven business initiatives.
Commenting on the transformation, the company CEO had this to say: "We were able to sell the business for a much higher multiple by driving immediate growth in the 12 months leading up to the sale."