Case study

Accelerating Route-to-Market

The Challenge:

Engagement Type: Fractional Executive Leadership
Industry: Software
Sector: Online Privacy, Big Data
Location: New York, Portugal

Online data privacy start-up with no capital, brand, or product creating a new business category with complex data and security challenges.

The Solution:

Authored business plan and investor materials. Specified all product and website content, user interface, user experience, use cases, and personas. Developed go-to-market messaging, programs, and partnerships for both seller and buyer audiences. Authored intellectual property filing.

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The Outcomes:
    • Raised $300K seed round.
    • Prototype delivered to 100 beta users.
    • Universally positive response by thought leaders in online privacy space.

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